Most Players Leave Without Warning. Churn AI Gives You That Warning.
Churn AI analyses every player's behaviour in real time and identifies who is at risk of leaving before they go. Trigger automated retention actions, send personalised offers, and protect your revenue without waiting for a player to disappear first.
Stop Reacting to Players Who Have Already Left. Start Acting Before They Do.
- Churn risk updated in real time for every active player
- Retention campaigns triggered automatically on risk threshold
- Average player lifetime value increases with early intervention
- Full performance tracking on every retention action taken
How Churn AI Works
Behavioural Monitoring
Churn AI tracks every signal that predicts player disengagement. Session frequency, deposit patterns, game variety, bonus usage, support contacts, and login gaps are all monitored continuously. The moment a player's behaviour shifts, the system registers it.
Risk Scoring
Every active player receives a live churn risk score calculated from their individual behavioural pattern. Scores update continuously as new data comes in. Players are grouped into low, medium, and high risk so your team always knows where to focus attention first.
Automated Retention Triggers
When a player crosses a risk threshold you define, a retention action fires automatically. A personalised bonus, a re-engagement message, a free spins offer, or a loyalty reward lands at exactly the moment it has the highest chance of working.
Personalised Outreach
Retention messages and offers are personalized to each player based on their history. A player who primarily uses slots receives a free spins offer. A player who favours live tables receives a cashback offer. Relevance drives response rates significantly higher than generic promotions.
Manual Intervention Tools
Your team can view the full at-risk player list at any time, filter by risk level, review individual player profiles, and trigger manual retention actions directly from the dashboard. Every action is logged with the team member responsible and the outcome recorded.
Churn Reporting and Insights
Track how many players entered each risk category, how many were successfully retained, which retention actions performed best, and where revenue was saved. Use the data to refine thresholds and improve retention rates over time.
Five Retention Actions That Fire Automatically When a Player Needs Them
Personalised Bonus Offers
Trigger a targeted deposit bonus, free spins, or cashback offer the moment a player enters a risk threshold. The offer is based on the player's game preferences and deposit history so it feels relevant rather than generic.
Re-Engagement Messages
Send a personalised in-app message, email, or SMS to a player who has gone quiet. The message references their recent activity and includes a relevant incentive to return, timed to arrive when re-engagement probability is highest.
Loyalty Reward Notifications
Alert players who are close to a loyalty tier milestone that they are nearly there. Players who are aware of a reward within reach are significantly more likely to make one more deposit to claim it.
VIP Account Manager Outreach
Flag high-value at-risk players for direct personal contact from your VIP team. High-lifetime-value players deserve a human conversation, not an automated message. Churn AI identifies who needs that personal attention before revenue drops.
Cooling-Off Reminders
For players whose churn signals overlap with responsible gambling indicators, trigger a gentle check-in message offering account tools rather than a bonus. This protects player welfare and supports your compliance obligations simultaneously.
How does Churn AI know what a normal pattern looks like for each player?
The system builds an individual baseline for every player based on their own historical activity. Risk scores are calculated relative to each player's personal pattern, not a generic average. A player who naturally plays once a week is not flagged as at risk simply for not playing every day.