Grow Your Player Base with an Affiliate Programme Built Into Your Casino
The Playage Gaming affiliate module gives you everything you need to recruit, manage, and reward affiliates from inside your casino dashboard. Track every referral, automate commissions, and grow your player base without relying on expensive third-party affiliate platforms.
Affiliate Management Should Not Feel Like a Second Job
- Full affiliate lifecycle managed from one dashboard
- Real-time referral and conversion tracking
- Automated commission calculations across all models
- No third-party affiliate platform required
Everything the Affiliate Module Covers
Affiliate Recruitment and Onboarding
Create a branded affiliate sign-up page directly from the panel. New affiliates register, receive their unique tracking links, and access their personal dashboard immediately. No manual setup or back-and-forth communication required to get an affiliate started.
Unique Tracking Links and Codes
Every affiliate receives a unique referral link and promo code generated automatically. All clicks, registrations, deposits, and player activity traced back to the correct affiliate in real time with full accuracy across devices and sessions.
Commission Structure Management
Set revenue share, cost per acquisition, or hybrid commission models per affiliate or per group. Adjust rates at any time, apply different structures to different markets, and create tiered rewards that increase as affiliates send more players.
Real-Time Performance Reporting
Every affiliate sees their own dashboard showing clicks, registrations, deposits, active players, and earnings updated live. You see the same data aggregated across all affiliates with filters by date, region, campaign, and commission model.
Automated Commission Calculations
The system calculates each affiliate's earnings automatically at the end of every commission period based on their agreed structure. No manual spreadsheets, no disputes over figures, and no delays caused by manual reconciliation.
Affiliate Payouts
Process affiliate payments directly from the panel using your integrated payment methods. Set payout thresholds, schedule payment runs, and generate payout reports for your finance team in one step with a full record of every payment made.
Fraud Detection for Affiliates
The system monitors referral patterns and flags suspicious activity including self-referrals, bonus abuse linked to affiliate codes, and unusual registration patterns from a single source. Protect your programme from fraudulent traffic automatically.
Marketing Materials Management
Upload banners, landing page links, email templates, and promotional materials inside the affiliate panel. Affiliates access approved materials directly from their dashboard without contacting your team, keeping your brand consistent across every channel.
Commission Models You Can Run
Revenue Share
Affiliates earn a percentage of the net gaming revenue their referred players generate over time. The longer a referred player stays active, the more the affiliate earns. Percentages are set by you and can be tiered based on performance levels.
Cost Per Acquisition
Affiliates earn a fixed amount for every new depositing player they refer. This model suits affiliates who drive high volumes of new registrations and prefer predictable earnings over revenue share, which fluctuates with player activity.
Hybrid Model
A combination of a lower revenue share percentage and a smaller fixed payment per acquisition. Popular with experienced affiliates who want both immediate income from new referrals and long-term earnings from player retention.
Sub-Affiliate Commission
Affiliates who recruit other affiliates into your programme earn a percentage of the commissions their sub-affiliates generate. This incentivises your top affiliates to actively grow your programme on your behalf.
Do I need a separate affiliate platform to run my programme?
No. The affiliate module is fully built into the Playage Gaming dashboard. Everything from onboarding to payouts is managed from the same login you use for player and payment management.